{"id":10927,"date":"2015-12-31T19:04:48","date_gmt":"2015-12-31T19:04:48","guid":{"rendered":"http:\/\/rafaelfajardo.com\/portfolio\/groupm-and-unilever-only-count-display-impressions\/"},"modified":"2015-12-31T19:04:48","modified_gmt":"2015-12-31T19:04:48","slug":"groupm-and-unilever-only-count-display-impressions","status":"publish","type":"post","link":"https:\/\/rafaelfajardo.com\/portfolio\/groupm-and-unilever-only-count-display-impressions\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>GroupM and Unilever only count display impressions where 100% of an ad is in view for any length of time and video where 100% of the player is in view; at least half the ad plays; the sound is on; and a person actually clicks to start it. Conde Nast became the first major publisher to publicly agree to those standards last year.<\/p><\/blockquote>\n<div class='attribution'><a href=\"http:\/\/adage.com\/article\/digital\/groupm-unilever-viewability-standard-accreditation\/297450\/\">GroupM-Unilever Viewability Standard Gets Accreditation | Digital &#8211; Advertising Age<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>GroupM and Unilever only count display impressions where 100% of an ad is in view for any length of time and video where 100% of the player is in view; at least half the ad plays; the sound is on; and a person actually clicks to start it. Conde Nast became the first major publisher [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[10],"tags":[347,349,348,350],"class_list":["post-10927","post","type-post","status-publish","format-quote","hentry","category-words","tag-advertising","tag-metric","tag-viewability","tag-www","post_format-post-format-quote"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p6PWot-2Qf","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/10927","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/comments?post=10927"}],"version-history":[{"count":0,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/posts\/10927\/revisions"}],"wp:attachment":[{"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/media?parent=10927"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/categories?post=10927"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rafaelfajardo.com\/portfolio\/wp-json\/wp\/v2\/tags?post=10927"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}