We need more digital producers because in this maelstrom of money, with all this attention on ‘digital innovation in the arts’, they are the missing pieces of the jigsaw who will tip the scales in favour of projects being successful. There are plenty of so-called collaborations between arts organisations and digital companies. But they often fall over or under-deliver because project partners have very different objectives, aren’t able to understand what each other is saying, can’t share what needs to be done next.