This is the stuff of mythmaking, of course, the inflation of an album into a cultural event—which is, after all, what all marketing campaigns aim to achieve. Before we’ve heard a lick of music, Syro is something to be notated, puzzled over, filed neatly into the linear histories of both the artist and the genre which the artist has helped to define, undermine, and redefine. Such is the power of Aphex Twin’s influence. James could present at the Grammys in a dress that says “My new album drops September 23rd” and it probably wouldn’t register much in the way of protestation. What’s most interesting is how this indestructible bubble of credibility was formed—and what it has to do with videogames.