The printed book, as Seth Godin wrote recently, is a fetish of sorts, like an expensive watch: something we buy because we like to look at it, but something that is no longer really functional or necessary. In the end, that’s likely to be a good thing, not a bad one.

What happens to books when the Kindle is free? | Tech News and Analysis (via mediafuturist)

These fetish objects allow us to remember and retell the stories, the metaphors, we live by.

Ingram’s article doesn’t take into account the revenue stream (tithe?) Apple has created through the percentage it takes on sale through the App Store and in-App purchases. Ingram doesn’t see the whole ecosystem.