The only way to be creative over time — to not be undone by our expertise — is to experiment with ignorance, to stare at things we don’t fully understand.
Jonah Lehrer in Imagine: How Creativity Works. (via explore-blog)
Tibor Kalman also preached this sermon when he stated his studio would only ever do a kind of task for a client twice. On a broader scale this advice can be interpreted to mean one should always be on a learning path. One should always be uncomfortable inside one’s comfort zone. This means one purposefully places oneself into positions of ignorance, of not knowing. This is a position of vulnerability.