Star Wars was not “just another blockbuster” – it was the first blockbuster. It was made in the hopes of commercial success, but it was also made in emulation of non-commercial avant-garde film. It was made by the first generation of film school graduates and reflects the self consciousness and confidence of a group steeped in film as Art; from it’s most avant-garde and esoteric to it’s most lowbrow and commercial. In this way, Star Wars is a singular artifact, not just of the 70s, but of Corporate Art – art made by-and-for crowds.