Screencaps and images by the author

Last week, new media artists Sara Ludy and Emilie Gervais gave life to and animated #IRL, a web-based performance presented during London art fair, ART15. Curated by the London-based Valentina Fois, the collaborative project invited both artists to mix and intersect their practices for a unique kind of 3-days-long dialogue.

Generated by both IRL interactions and URL creative processes, hours after hours of evolving, browser-based conversation questioned the meeting point between the virtual and the physical, translated into a dynamic and constant flux of GIFs, videos, images, sound, sometimes using mainstream—but no less kickass—iconography and aesthetics the internet at-large seems to love. “Unicorns, ice cream, black internet, goth for life, lust for life, cursors, butterflies, vampires, power supplies, charge stations, rivers, clouds… everything happens #IRL,” Emilie Gervais was able to explain to the Creators Project, as the digital “happening” wasn’t only presented online but also physically, allowing the fair’s public to witness their online interactions in the flesh.