Kinect Powered Purchasing Behaviour Analysis System
Prototype in-store data gathering tool to analyse purchasing decisions – via DigInfo:
This marketing analysis tool, under development by Fujitsu, uses technology to sense people’s movement. By analyzing how customers behave in response to merchandise, entirely new kinds of marketing information will be obtainable.
“This exhibit is designed with retail stores in mind. The system determines how people choose products, whether they were interested in a product already, and what products they compare, using Kinect and a camera.”
With regular POS systems, the only information obtained is how much merchandise has been sold. But by using this system, it’s possible to find out how customers acted while contemplating the purchase of a product. This system could help with marketing by showing how customers behaved when they were thinking about buying a product, but didn’t complete the purchase.