How might this situation be remedied? The depth of the problem, of the blindness of our ethos, may be seen in the fact that Governor Scott seems unaware that the actual economy of Florida has much less to do with STEM disciplines than it does with what I call the H’MMM disciplines. Florida’s economy has everything to do with Entertainment, Disney of course, but tourism and related leisure industries in general. The H’MMM disciplines include Movies, Music, Media. We could appropriate the classic slogan for Campbell’s soup to promote these disciplines: “Mmm mmm good!” modified into the interjection “H’mmm,” by addition of the Humanities, suggesting some perplexity or thoughtfulness about the nature of the popular arts. By most accounts the last area of true American dominance in the global economy is associated with Hollywood, and entertainment products in general. The blindness of the ethos is apparent here as well, beginning with the problem of piracy. There is a serious trade imbalance with China, in part due to piracy, the difficulty of enforcing copyright and the ease with which H’MMM products may be stolen. Imagine what would happen if Walmart refused to pay Chinese factories for the warehouses full of manufactured goods that it imports. Yet Americans show a similar attitude. They are willing to stand in line to pay $500 for an iPad (a STEM device), but they expect the H’MMM content to be free. I am using the term “blindness,” alluding to a feature central to Greek tragedy, Até, translated as “blindness” for an individual, and “calamity” for a community.