Here’s the mistake I made. I looked at the people who were 5 or 10 years ahead of me, people with 6- and 7-figure businesses, and thought I needed to do what they were doing. I had to get professional head shots, get a logo, be on every social media platform, start a podcast, post videos to YouTube, have an email list, post new articles every week, do SEO optimization, run A/B split tests, and on and on.
That’s called tactical hell. I was in it, and it was wasting my time and energy.