Paul Higgins: Not sure that is true Martin. I agree that our social environment is taking a role in making those decisions but we are also seeing a significant rise in self tracking and information systems doing the same. I can imagine a system like this tied into a self tracking and a social system making contributions to that decision making. I think that both can happen in isolation but the technology can also be tied into that social system to improve its decision assisting capability
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This is an interesting but probably dead wrong prediction. Facts as a factor having an implication on what we eat is a rapidly declining factor already. The reason is that the increasing complexity in decision situations causes us to more and more use our social environment to do the decisions for us. In short we rely, and decide, increasingly more on what others in our surroundings do than trying to find some facts on the decision.
This idea of a fact finding machine is definitely the misguided pipedream of scientists and engineers who happen to belong to the few groups in society for whom facts are percieved as important for daily life.
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