Both companies will be grabbing for data, claiming territory, and leaving Microsoft alone to defend a desktop that will soon cease to exist.
And what happens once all our data is in that iCloud, is there any easy way to get it back out? Nope. It’s in there forever and we are captive customers — trapped more completely than Microsoft ever imagined.
Apple and Google will compete like crazy for our data because once they have it we’ll be their customers forever. (via I, Cringely » Blog Archive » iCloud’s real purpose: kill Windows – Cringely on technology)