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Social media, besides serving as an omnipresent factory and distribution center for immaterial labor, also supplies a scoreboard by which we can track our performance in the attention economy—number of Twitter followers, number of comments on a recent Facebook update, number of reblogs on a Tumblr post, et cetera. Because there are so many options,…
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Celebration of the auteur has become a method of strengthening an exploitative labor relation; creative expression becomes a reified commodity—a brand rooted in arbitrary aesthetic idiosyncrasies—that producers distribute to directors (by hiring them on to a project), who themselves then appropriate the labor and creativity of their crew to implement the (often impoverished and clichéd)…