When emerging arts entrepreneurs are involved in the creative process associated with entrepreneurship, their first impulse would understandably be rooted in their artistic experience. This explains why they are so frequently wedded to their ideas, as they (the ideas) come out from their personal experience. It also explains why young arts entrepreneurs are frequently reluctant to have their ideas subjected to market-testing and feasibility studies. To them, it’s just too personal. Traditional entrepreneurs appear to me to specifically enjoy this experience, and often discover entirely new ideas and solutions during the process. So, I would think the following principles might be applied to finding first steps to exploit the potential of emerging arts entrepreneurs. 1. Teach them the difference between what they do as part of their craft and how entrepreneurs in other fields create and build their ideas.
2. Ask them to maximize, not diminish their creative/artistic abilities.
3. Ask them to share their ideas with others early in the creative process, and/or
4. Ask them to give their idea to another person for processing, and/or
5. Ask them to transform their idea as a result of different conditions, and/or
6. Ask them to abstract their idea to larger and larger spaces and populations, etc.