We have to think about inclusion, acceptance and diversity, to start. We need to think deeply about our language and communications, and the way we express what technology does. We need to question the mythologies we build around concepts like “founders” or “inventions” or even “startups”. We need to challenge our definitions of success and progress, and to stop considering our work in solely commercial terms. We need to radically improve our systems of compensation, to be responsible about credit and attribution, and to be generous and fair with reward and remuneration. We need to consider the impact our work has on the planet. We need to consider the impact our work has on civic and academic institutions, on artistic expression, on culture.