Tumblr Staff: Fixing Content Attribution (Once and For All)
Back when we launched two of Tumblr’s most unique features, reblogging and the Tumblr Bookmarklet, we devised automatic “via” links in post captions as a simple solution for attribution. Three years later, this solution has gotten us pretty far. But it’s easy to spot some real shortcomings:
• It’s hard.
September 5, 2010