This is where the second road starts to matter. it’s the game developer who treats their game as a piece of media, of art. They focus on selling the vision of the game, of building a pre-selected audience and a marketing story. Rather than make the conversation all about business, they make it about the journey, about the magic of the game, the thauma, the fiction and the promise of what it will be. This path is as completely different from the business-led path as HBO and other cable television channels are to regularly broadcast TV. Broadcast is a world of low-rent product that sells based on reach. HBO is a world of selling on quality, on vision and voice. And usually it comes after the business wave, after the first roaders have done their thing.


October 29, 2014

This is where the second road starts to matter. it’s the game developer who treats their game as a piece of media, of art. They focus on selling the vision of the game, of building a pre-selected audience and a marketing story. Rather than make the conversation all about business, they make it about the journey, about the magic of the game, the thauma, the fiction and the promise of what it will be. This path is as completely different from the business-led path as HBO and other cable television channels are to regularly broadcast TV. Broadcast is a world of low-rent product that sells based on reach. HBO is a world of selling on quality, on vision and voice. And usually it comes after the business wave, after the first roaders have done their thing.


October 29, 2014