There is no way you are going to win a price war. Those candidates are looking for less risk (and less upside). It’s not a judgement thing but it is most certainly a fit thing.
The people you want to hire is a lot about a) belief in what you building and your culture in addition to b) timing in their own personal lives. You have a lot to do with the first part and very little to do with the second part.
The best way to recruit is to build a fantastic culture and pay attention to the why behind your company.
The other method I like a lot is to hire from your early community of users. Those early users are supporting your company with their most precious thing: their time. So if the chemistry is great, bring them on your team. Their heart is in the right place and you will need that to survive the invariable bumps along the way.