Have you seen the New Aesthetic? Everyone in the Twittersphere was talking about it. Depending on whom you ask, it was a “shareable concept,” (James Bridle) a “theory object,” (Bruce Sterling) and a “weird, hot, movement” (Ian Bogost). Or simply “things James Bridle posts to his Tumblr,” as Bogost quips — and to which we might add, “which got really popular really fast and I wish I knew what it actually was.” Bridle’s Tumblr became a SXSW talk in March 2012. And then a week later, Bruce Sterling wrote a 5,000-word opus on the New Aesthetic for Wired. As if to a younger sibling, praising and cautioning in equal measures, he contextualized the New Aesthetic as not just a Tumblred accumulation but the art movement 21st century creatives had desperately been waiting for. The essay was a flash point, prompting a flood of responses. What better empyrean spark than the convergence of SXSW and, as he describes himself on his Twitter bio, “one of the better known Bruce Sterlings”?