The promise of the Internet of Things has duped folks into thinking that the traditional manufacturing process + software = orders of magnitude higher productivity. Software is helpful, but if you’re redesigning a system, software’s benefit is marginal — you get greater returns by changing the Thing than the Internet behind it. In indoor farming, we see a lot of competition focus on how data will drive yield increases, yet they haven’t figured out how to regulate air temperature in their facility, so they can’t realize those gains. It’s the mechanics of providing those environmental states, and doing so cheaply, that is the tough part.