The Kindle platform is a convergence of these two worlds. Because they are still books, eBook editions demand the experienced eye of a typesetter and book designer. Yet each Kindle edition, under the surface, is constructed using web-page HTML markeup and making a book with fine layout and typography requires web-language and web design expertise to accomplish. The Kindle has quirks, tricks, and proprietary markup that we know how to take full advantage of to produce the best editions on the market. We are experts in both print production and web design. That’s what makes us Kindle Wizards.