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Generating lots of ideas works well for improvements, but it doesn’t help to spot new directions. If companies don’t change the lens through which they assess ideas, they won’t be able to identify the outsiders they should seek, know what questions to ask them, and recognize their most valuable input. As a result, they will…
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If going for two when down eight is a winning strategy, why doesn’t anyone do it? Because—just as in the case of punting on a short fourth down—kicking the PAT minimizes the chance you’ll look dumb. As SportsQuant’s David Annis explains, the extra-point strategy decreases your chances of losing in regulation while increasing your overall…
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In any case, Apple’s choice of who to give loaner iPads seems not to be influenced by what we’ve written in the past. It’s a pitch, to audiences it hasn’t yet won. It loaned early units to newspapers and mags not to entice their publishers into the App Store fold–they need no further convincing at…