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52 Weeks of UX: Simplicity isn’t that simple
52 Weeks of UX: Simplicity isn’t that simple “Simplicity is the ultimate sophistication.” —Leonardo Da Vinci Simplicity, by definition, is freedom from complexity; the absence of luxury or pretentiousness. Sophistication, on the other hand, often implies a sense of style, cultivated beauty and refinement. So is Da Vinci…
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When you look at the Braun products by Dieter Rams—many of them at New York’s MoMA—and compare them to Ive’s work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial…