Tag: Jonathan Ive

  • Tracing Dieter Rams influence on the work of Jonathan Ive for Apple

    When you look at the Braun products by Dieter Rams—many of them at New York’s MoMA—and compare them to Ive’s work at Apple, you can clearly see the similarities in their philosophies way beyond the sparse use of color, the selection of materials and how the products are shaped around the function with no artificial…