“Designing Service as One Way of Designing for Services” – Lucy Kimbell
Lucy is pretty brilliant. If you ever get the chance to hear her speak, you should definitely go. I saw he speak at the Design Research Conference two years ago and she brought up this paper. It is interesting to see how she approaches holistic thinking, from both the design perspective as well as the business perspective, but also how we can merge those two schools of thought. How can we bring together these different modes of thinking to create better services and, ultimately, better businesses?