GENERATIVE LOGO SYNTHESIZER
Graphic Design project by @patrikhuebner generates random logos for fictional brands:
Creating a visual identity is one of the most intricate and
challenging tasks a designer can face and it is one of those very
special realms that uniquely blur the lines between art and design.
Aiding and promoting instant public recognition of a brand is a both
timeless and singularly contemporary task that has a long standing
history of innovation and disruption.Following in the footsteps of that spirit, this generative logo
synthesizer is the result of an experiment that tries to deconstruct the
components of a logo into separate, semi-autonomous blocks of
computer-code that can be infinitely reassembled using a simple but
powerful “decision-making“-algorithm. And while that algorithm has some
very basic underlying principles it adheres to, it can freely “design“
logos to its heart’s content – expressing an almost infinite amount of
shapes and identities in the process.You can see more for yourself here
You can see more of Patrik’s work at his Tumblr blog here