Nicole Lazzaro (Founder & President, XEOPlay & XEODesign) After 18 years in player experience design, Nicole Lazzaro founded XEOPlay to create social games to improve quality of life and unlock humane potential through play. XEOPlay created Tilt World, the iPhone’s first accelerometer game. Follow her on Twitter at @nicolelazzaro. (via 12 Women in Gaming to Watch – Entrepreneurs’ Edition – Forbes)