machschine:

“The fact that there is an algorithm, a meaning intended by code (and thus in some way knowable), sometimes structures our experience with programs. When we play a game, we arguably try to reverse-engineer its algorithm, or at the very least to link its actions to its programming, which is why all design books warn against coincidence or random mapping, since it can induce paranoia in its users. That is, because an interface is programmed, most users treat coincidence as meaningful. To the user, as with the paranoid schizophrenic, there is always meaning: whether or not the user knows the meaning, she or he knows that it regards her or him.“ 

— Wendy Hui Kyong Chun, “On ‘Sourcery,’ or Code as Fetish” (2008)