Social media is hard.
You know how it is: You’re working for an airline’s Twitter account, watching the World Cup match between your home country, the Netherlands, and Mexico, and then you decide to tweet something clever about how the Netherlands narrowly eged out Mexico.
And you almost — almost! — manage to do something pretty clever. The “Departures” sign from the Schiphol Airport in Amsterdam plus the “Adios Amigos!” line. But then you add in the little racist picture of the Mexican.
Because, you know, social media is hard.
[The tweet has, of course, been deleted; the apology, I presume, is forthcoming.]