Instagram and the Reproduction of Digital Inequality
(Image from the story linked above)
“Launched in 2010, the app was initially only available to iPhone users and those with iOS software. Its popularity became instant, and within a year, it had over ten million users. In April 2012, Instagram debuted their Android version of the app on the Google Play store, thus opening up its user base to those with Android smartphones. With this launch came an unexpected backlash from the original iPhone users, and a new form of class warfare began to arise on the internet…Digital inequality can become even more persistent as well because it ensures “that people’s socioeconomic status influences the ways in which they have access to and use information and communication technologies” (Hargittai 2008: 939). Even though Instagram was launched in 2010 through the iTunes store, Android users didn’t get to access until 2012. This two-year gap created a distinct user base and sense of entitlement amongst the iPhone Instagram community. The user base was even further isolated through the way in which Instagram acts as a social network. There is no online access to the app or photos through their website. The only way users can browse and share photos is through their cellphone. Therefore, Android users couldn’t access this “gated community,” allowing them to be further alienated and seen as unwanted intruders storming the gates of the sacred iPhone community.”
Two notes:
1. I can’t believe the above tweet. How can you tweet that statement and not realize you are being an over-priveleged, whiney racist techie asshole? To be fair, I don’t have the full context for that tweet but nonetheless I’m finding it difficult to not read it as offensive and classist if nothing else.
2. If you don’t read the Cyborgology blog, you are really missing out.