I’ll give you an honest answer: I met with the team of Klout and I think they’re onto something very interesting, just like the people of Peer Index in London. Now, the key difference has to be in the profit vs. non-profit model for the kind of information we are dealing with here. Klout is a funded company, they recently raised 8.5 Million from Kleiner Perkins and their goal is to become a standard for social influence online. Now, their strategy to reach such goal is to deliver a commercial application that seems to work like a Twitter Analytics platform. Basically they provide all kind of statistical insights on each Twitter account out there. Maybe they’re aiming to be acquired by Twitter (they’re actually in the same building on purpose) or maybe they’re in this for the long run. But at the end, they’re goal is to make a buck out of all this data and that’s fine. Peer Index is clearly their competitor in this respect, and it has a formidable product too. Their biggest risk is if Twitter launches their own Analytics platform, and that, if you ask me, seems quite likely. At The Whuffie Bank we believe that in order to become a credible source for online reputation, you must be independent and have no commercial intentions with such information. We are dealing with a very sensible aspect of the human experience and that is how we are perceived in the public arena. So we want first of all to be credible on the data we process and transparent with the way we do it. Reputation information shouldn’t be owned by anyone and should be public. That’s the spirit of our philosophy.


January 14, 2011