Can we take a moment and appreciate this wonderful article by Joanna Lohman on how to market the new women’s pro league?
We do not target those who will purely just buy what we are selling. We target those who will buy why we are selling it.
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The new fan stays up late and wakes up early to watch soccer matches from all over the globe. She is young, energetic and enthusiastic to soak up life and all that it has to offer. He is willing to try new things, step out of his comfort zone to not just cheer for a team, but feel as if he is part of the team.
The new fan knows all the players, what clubs they came from, and the numbers on the backs of their jerseys. She does not come to the game because it is an “event,” she comes to the game because the game alone is beautiful. There need not be bells, face painting, dunk tanks and bouncy castles. That actually detracts from the worthwhile product – the game on the field. Give them a tailgate, beer sales and 90 minutes of quality soccer and the experience is complete. […]
http://www.soccerwire.com/news/how-to-market-our-new-league/