Here it is. This year’s theme: Less Yammering. More Hammering.

Let me explain. In the recently deceased year, we spent the bulk of our informal projects time talking about things that were *more than interesting to us.

It was more than interesting. Supra-interesting. Boundless interestingness. I’m talking mostly about, well — talking about #designfiction. And this will continue as a theme within whatever theme happens to be the theme-of-the-day.

At the same time, the yammering meant there was less time (despite having it on the list of the Professional Development Plan) actually making things. Now — I love to talk and have conversations around engaging, new, whacky-but-intriguing ideas. That’s the guano of innovation. It’s how things change, grow, evolve. Ideas come to life in the conversations. The conversations are that which promote and propagate; they contain the narrative logics that poke and prod and stretch and materialize those thoughts, making them more tangible and more legible. So — I love to yammer. As you may know — I also really love to hammer: to make things that are distillations and materializations of those conversations. Little props and provocative objects that help think-through and evolve those conversations.

Years ago the Laboratory wrote a tremendously short essay called Why Things Matter in which I ham-fistedly explained my thinking about the importance of “social objects” and the ways that these can become as yammer-y as normal human beings and, thereby, bring about material change to the world. It was most an interest in how things like Pigeons or Salmon suddenly connected to the *network in oftentimes simple ways could alter the terms of conversations about things like environmental issues, pollution or fishing legislation.

What I learned through that was the importance of making things — but it’s not just the made-thing but the making-of-the-thing, if you follow. In the *making you’re also doing a kind of thinking. Making is part of the “conversation” — it’s part of the yammering, but with a good dose of hammering. If you’re not also making — you’re sort of, well..basically you’re not doing much at all. You’ve only done a *rough sketch of an idea if you’ve only talked about it and didn’t do the iteration through making, then back to thinking and through again to talking and discussing and sharing all the degrees of *material — idea, discussions, conversations, make some props, bring those to the discussion, *repeat.[emphasis added] (via Near Future Laboratory » Blog Archive » You’d Be Right To Wonder)