*Good design fiction has an audience like fiction does, but it’s hampered if it overindulges in storytelling elements. And if it plays to a general audience, it’s gonna waste too much time in exposition. *If you think of a thriving social enterprise that lies a lot about designed products, it’s advertising. It’s probably no accident that a lot of good design fiction comes across as Adbuster-like “subvertising.”


April 3, 2010