frogMob is based on the idea that anyone can be an ethnographer for an hour, just by paying a little more attention to the world around them. A frogMob is a trend scrape that gathers a quick visual pulse on behaviors, trends and artifacts globally. We publish the call to action on a select topic and gather original photography and stories that describe how products are used globally.
At frog, design research is a tool we use to make sense of human behavior. It helps us to find those nuggets of insight that lead us to create products and services that make people’s lives better. With this in mind, we are opening up our design research process. And we want you to join in.
December 14, 2010