Yep, in a partnership with young adult retail brand ASOS, Crayola now has a line of 58 vegan and cruelty-free beauty products,
which includes “face crayons,” mascara, highlighters, and eyeshadow
palettes. Shades, such as Tumbleweed and Dandelion, match the names of
actual Crayola crayons.
Elle notes
the collection is “gender fluid,” citing a press release about the line
from ASOS. They also note that both men and women are shown wearing the
product in the campaign’s photos.
