But Chipotle brings us exactly what innovators have always brought us. Not the very best product in the world, but the very best production process allowing for large-scale distrbution of a quality product. Mass produced clothing isn’t as good as tailor-made, but a world in which mass produced clothing is available is a much better and more prosperous world than a world of handmade clothing. Artisans like the proprietors of La Taqueria make enormous contributions to their communities, but entrepreneurs and mass producers like Chipotle make enormous contributions to the whole world by bringing great ideas to scale. That said, last week I saw something in Texas that’s arguable even more amazing than Chipotle’s assembly line approach to burritos—the tortilla machine at Taco Cabana in Texas. If they manage to break out of their home region, it could be a total game changer. (via La Taqueria vs Chipotle: Buttito summit and burrito economics.)