But. Actually what all of these people are doing, now, is using a computer. You could call the New Aesthetic the ‘Apple Mac’ Aesthetic, as that’s the computer of choice for most of these acts of creation. Images are made in Photoshop and Illustrator. Video is edited in Final Cut Pro. Buildings are rendered in Autodesk. Books are written in Scrivener. And so on. To paraphrase McLuhan “the hardware / software is the message” because while you can imitate as many different styles as you like in your digital arena of choice, ultimately they all end up interrelated by the architecture of the technology itself.