Burka: It’s been very, very difficult. I’ve had a really hard time wrapping my head around the idea that friction can be a good thing. In web applications, the overarching imperative always has been ease of use, and part of the reason for that is the Web being so young, and web applications are so damn hard for people to use, we’re only just emerging from the era where successful application is one that is not just simply useable by everyday people. Because up until now, that has really been the measure. Can my mother use it? Can my grandmother use it? These kinds of examples come up in meetings with web application people all the time.