Donald Ian McCaw’s Solution for Preserving Art: Bury It
THE DAILY PIC (#1743): Certain spoofs need to be
utterly deadpan to work, and a new one by the Canadian artist Donald Ian
McCaw qualifies. He has created the fictional company Mba Fabrications Inc.,
which declares itself in the process of building something called the
Deep Earth Asset Depository. That’s a (fictional) high-tech storage
facility buried 1,161 meters down in an abandoned nickel mine in
Ontario. Art collectors are supposed to rent space in this ultra-secure,
environmentally-stable facility so that their art can live there
forever, perfectly guarded from all possible change or damage. Should
they be fussy enough to actually want to enjoy the presence of
their aesthetic treasures in their own homes (or private museums), McCaw
offers perfect facsimiles of the holdings they’ve sent down his mine.
You need to watch video of him pitching the Depository to get the full effect of his soft-sell. (McCaw is launching another Mba Inc. “product” at Heron Arts in San Francisco on March 11.)Perfect trompe-l’oeil has always delivered guaranteed
pleasure. McCaw has created a trompe-l’oeil vision of our current
intersection of science, business, finance and art – and shown that
esthetics are barely part of the equation. Someone needs to burn his
video onto an everlasting gold DVD and send it down his mine for
safekeeping.The Daily Pic also appears at ArtnetNews.com.
For a full survey of past Daily Pics visit blakegopnik.com/archive.