AS: One of the things that has been really exciting about being here at IDEO is that people really engage with a set of possibilities if you open them up. There is an inherent personality type that says Okay, give me some constraints, give me an imaginative impetus, and I will come up with something radically different. I don’t need to stay in continuity with what people have said before, the weirder it is the better. When we look at sustainability, when we look at economic development, urbanization, the set of interrelated issues, the amount of change that we face is so non-linear, it’s so discontinuous from our 20th Century expectations, that I really think the only people who can fully engage with what’s needed are people who can make an intuitive leap into this other world and what does it feel like.
TB: Design requires that leap of faith. It’s a bit like how explorers used to head off across the ocean confident that there was something interesting there, but not knowing what it was. They have the self-confidence to just get up and go.
Designing the Future, One Napkin at a Time — Tomorrow in Progress — Medium
There is some mythologizing here.