“When it comes to building an image today, thinking big is the only way to go. Your visual reference has to be planetary in scope because the world is your market and the competition in everywhere.” Paprika
Louis Gagnon founded the Montreal-based design firm Paprika in 1991. By handling space with virtuoso minimalism, Paprika anticipates but never follows fashions or trends. Whether it’s signage for a restaurant or hotel, a visual identity for an upscale chocolatier, or the design of a product catalogue, Paprika always manages to use refined good taste to achieve a precise balance between strategy and intuition. This unique style has been widely recognized in Quebec, Canada and beyond with over 400 national and international awards. To see samples of Louis Gagnon’s work, visit paprika.com.